Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. Who hasn’t been sent a funny video to watch or shared an emotionally charged video message?

With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information. Presenters at this past year’s INBOUND marketing and sales conference all seemed to agree that roughly half of all the content marketers produce in 2017 should be video.